Now the range of various products and brands has been incalculable. The product quality is a necessity to be a capital base of a product or brand.
Vying to become the highest quality products is not relevant because it has many products have good quality. So, what can be developed from the brand to become its own uniqueness in creating differentiation. Demand from consumers is now not only about product excellence, but rather the interaction of personal, Engaging, and meaningful. Is the “feel” of the brand itself that can make a difference.
Like humans, each brand has a “soul” or essence that can be developed. The goal is that the existence and personality radiated, can be accepted, and felt even impregnated by consumers. Logo or visual brand is the entrance to the brand experience, where consumers can open up and get familiar with the brand even further.
From a visual brand, consumers should be able to feel the promise of the brand and began to build its perceptions. However, ultimately the execution of the essence of the brand itself is the most determining consumer perceptions. A responsibility for brand owners to communicate and maintain consistency of message and brand promise in realizing the promise of the brand experience.
Brand experience to change an ordinary product into one that is personalized for the consumer in mind. The essence of the brand plays an important role to create an appropriate approach to brand experience. Thus, the surroundings convey a consistent message. The key to the success of the brand experience is the consumer’s involvement therein. Increasingly consumers are involved, the greater the perceived experience. Therefore, brand design experience is very noteworthy.
It was one of them by taking into account atmospheric brand unification of the human sensory experience with covering the eyes, nose, mouth, ears, and skin. More and more of the five senses are involved into the brand experience, consumers are increasingly tied to a given experience and effects that they feel will be more personal. By not easy to forget that experience, their perceptions will form a strong brand. In other words, the more likely your brand to be top of the mind brand.
In order to apply, appropriate and relevant, it is important to know the essence of the brand which can be translated into various forms of experience. Here are some examples of brands that carry the brand experience. Starbucks coffee. Not just about coffee quality, but also bring “the feeling of connection” and apply it in every line of service. From the aroma of coffee, comfort and ambiance the place, welcome and personal service, the music played, and a sense of their own products.
All of this creates the experience that can be shared with visitors to Starbucks. Disneyland. Disneyland is undoubtedly the best practices for brand experience. Of the environment created through characters who delivered his servants, all forming the Disney experience. There is also SourSally. The experience offered is not only obtained from the store with the colors and designs are very typical, but in line with the delivery service is very welcome “SourSally”.
It was among others from the music and tone, even his website that invites you to interact with SourSally. Senses and the sense is always used intuitively. Therefore, the brand can live in the midst of consumers. He can no longer be passive, but must be able to provide in-depth aspects of life and be a part of the consumer.
Two company representatives attending the same trade show. The first provides a promising promotional business income, and then began to share some company brochures for the guests who attended.