The Business Update

It is common knowledge if innovation is the “blood” of life for the global economy. No wonder the creative idea has always been a strategy that relied on companies in the world

The chief executive officer (CEO) of the company has always put forward the innovation in running the business. The term, without innovation, the company will die slowly. Naturally, if ultimately revolutionary ideas will be able to lift the industry in the global arena. That is, innovation is a change.

Every company in the world is always required to make changes in the face of business development continues to move. Therefore, any company (especially prominent) are always vying to develop innovation, both for the sector of human resources until the product.

Moreover, people always wait and assess the innovation of the company. The fact is what makes Forbes magazine list has always launched the most innovative companies in the world, titled “100 Most Innovative Companies.”

In the list issued July 20 last at least four things into consideration. First is the average growth of the company’s sales are calculated during the last five years. Second, the average growth in net profit obtained by the company which also counted in the last five years.

These two categories are calculated based on the percentage of each. Then two other indicators are also considered in view of the company’s innovation is the value of the company itself in the form of market capitalization plus net debt and the innovation premium.

Premium Innovation categories used to measure how much investors bid the company’s stock price above the value of existing business. Offer is based on the groundbreaking results of future expectations, both for new products, services, and markets.

In this assessment of each company included in the list must have a minimum of $ 10 billion in market capitalization. In addition, the company must spend at least 1% of the asset base for the research and development needs.

It is also highlighted in the assessment of how the company has a public data for the last seven years. Then, in calculating the premium value of innovation carried out several stages of calculation. One of them by looking at the company’s revenue from existing business.

Plus the anticipated growth of the business and see the net value (net present value / NPV) of cash flows. Forbes compares the NPV of cash flows from existing business with current market capitalization.

How do companies with market capitalization above the NPV of cash flows are able to build innovation into their stock. Forbes valuation is also based on the choice of corporate executives who think they are the most innovative.

Then in addition, assessment methods rely on the judgments of investors to identify companies that they expect to run the current innovations and future. Among the several objects of assessment, some of the leading companies in the world into it such as Amazon, Apple, and Google.

In this list are also found to Salesforce.com which ranks the top. Salesforce. com is the internet services manager who started a lot ogled the users chat (chatter). The company is taking the position of Facebook and Twitter. When viewed on a list of 100 Most Innovative Companies issued by Forbes, the most important in determining the ranking is a premium investment.

In 100 lists issued by the magazine from the United States is seen that innovation is always a tiered premium in accordance with the existing ratings. Top-ranked investment rates will have a greater premium than the rank below it.

This is different to the other three categories, namely sales growth, profit, and corporate value. Companies that are not necessarily in the top rankings in all three categories is greater than the rank below it. This is evident in the complete list issued by Forbes.

That is, the Forbes ranking is not based on large-size companies or large size of the profits from innovation, but how much is done. For example, Salesforce.com is perched at the top have a growth of 39.5% over the last five years.

Meanwhile, the company earned net profit increased by 78.7%. Figures put the value of the company Salesforce.com for USD20, 7 billion in innovation premium of 75.1. Although located in the rank of major, Salesforce.com enterprise value far below Amazon.com (2) which has a value of USD92 companies, 7 billion.

Then Apple (5) who pocketed corporate value USD303, 4 billion, and Google (7) who pocketed corporate value USD138, 1 billion. Companies headquartered in the United States, it employs 5306 workers and led as CEO Marc Benioff Russell.

In the ranking list of the largest companies that Forbes issued last April, the company is only in the 1733 world rankings. But with the innovations carried out, Salesforce. com provides a tantalizing promise of development. As CEO, Benioff has an important role in the innovation that made Salesforce.com.

“My job is to guide the salesforce. I can not sit at the head office and pretend to touch. It is possible that what we use today will be obsolete in a few years, “said Benioff.

Customers usually become angry when they feel unfairly treated. Offer a sincere apology and convince customers that you follow up on complaints seriously is an important step to get someone to calm angry customers.

In addition to that step, you can listen sympathetically while customers express feelings of anger and frustration. After that, arrange for solving customer problems.

For your convenience, here we describe some of the instructions you need to do to placate customers:

1. Listen to what customers are saying. It shows that you are really interested in the problem and give him a chance to express his feelings. Do not interrupt when he spoke and did not take his anger as a personal attack. If you deal with customers face to face, make eye contact and record on paper to show that you are dealing with serious complaints.

2. Express empathy. It’s important to be sincere because if not, the customer will probably catch it and feel you are being patronizing or disparaging. Tell him that you understand why he was angry. Imagine how you would feel if you are placed in the same situation.

3. The facts. Calmly explain your need as much information as possible to solve the problem.

4. Promise to do our best to resolve the problem. If, for example, a person receiving a damaged product, arrange to be replaced as quickly as possible. Offer to compensate customers with gifts or free delivery.

5. Inform customers about additional steps you take to fix the problem. If you need to consult with a supervisor or seek additional information and promised to call back at a specified time.