Customers have every right to like or not like the service from a service or product offered to him. Ever heard a saying “the customer is king”, right? As for employers, the customer is everything.
To have a customer, is to match what we have with the wishes and needs of customers. Not less, not too excessive. It takes precision to meet each other. Therefore, it takes flair to be able to recognize what the consumer needs.
Here are the things desired by the customer and if not met, he could have escaped. What are they?
1. Access
Customers need access to be able to contact you. Empower communication tools you have to the fullest. Imagine if a customer who plans to place you but do not know the exact reference to where you are trying to call the number listed in the ad, but never lifted the phone. Disgust, for sure. Could be, he will nevertheless the intention to come to your place. So even with the access channel of communication to your place the other; e-mail, Twitter, Facebook, whatever it is, make sure woke up and missed.
2. Competence
Who are those who deal directly with customers (frontliner)? You or the guards at the booth? Whoever it is the obligation to equip the frontliner with the knowledge needed by the customer. This is important, so that customers feel the workers are competent and reliable results of his work. Pictured, right when a customer asks for cream bath cream difference whatever usefulness and the workers can not answer. Customers certainly do not believe it.
3. Courtesy
Would you be upset if there is a salon that workers away and welcome you as a new customer with a half-hearted? Very painful and makes cranky if the employee did just that on the customer. Friendliness and Manner able to lift the dignity of the company.
4. Reliability
Customers need confidence that he chose the right place, that the interests and needs will be met at that place. What he asked for should be fulfilled. Do not let your customers ask for anything, but all he asked for when it listed on your menu board, no. Hmm, was certain he would go.
5. Responsiveness
The way the response is important. Subscribers also need a sense of empathy, that voice heard. That the customer responds with a friendly and open arms.
6. Speed
Ever come to a very famous spa until the place was always packed every weekend? Very annoying and tedious if you have to wait long to get care. Even more upset because it really has made an appointment (booking) the place, but still must wait. Do not let customers leave because of slow service.
7. Security
Sense of safety items can also not be ruled out. That the customer feels safe and comfortable to rely on the service or product is a value that is very valuable.
8. Tangible
Seen by customers is what he believed. Display a clean, slick layout items, cleanliness, and appearance of employees also must be clean too. Do not want it thought that the equipment will be used on you that former customers before you, and not cleaned out first?
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