Talk about marketing, it is easy to interpret it as a marketing effort to develop the concept of products or services to customers and communicate to the customer in order to encourage the realization of the sale or transaction. Make sure your product or service capable of providing “value” for customers, which means the products or services you can provide the benefits to be felt appropriate or even more than the price paid by the customer.
Of course, the benefits that you create must match the needs or expectations of your customers, so learn and understand the needs and expectations of customers is the first step that you absolutely must do in starting a business. For example, if there are customers who want a waterproof shoe, how do you design it? Or, if there are customers who want to listen to music pop in the cab, how can you meet them? Do not forget, your product or service should be communicated to customers, so they know the benefits and prices you offer. Communication to customers can be done through promotion through various media or efforts to the approach taken by the sales force (sales) you.
Besides appealing to prospective customers want to transact with you, what else do you need to consider? For those of you who sell goods, make sure you plan and manage the operations or activities that ensure production of quality products to fit the expected standard, so that when used or consumed by the customer does not disappoint. In addition to ensuring good product quality, process operation must also be efficient, that can be done with low cost and control. Some things that can drive efficiencies in between to avoid wastage of raw materials, avoiding negligence of production, and reduce the number of damaged or defective products.
For those of you who offer services to your customers, make sure the human resources and service processes of the physical elements related to ensuring your customers get their needs with experience and a positive impression, for example easy, fast, comfortable, friendly and safe. Service is not just smile and be friendly to customers, but broader than that.
Serving customers you actually need by producing and selling goods. For example, car manufacturers must ensure that prospective customers coming to the showroom served by friendly and informative, or restaurant that sells a very tasty menu has to serve its customers well in order to be able to order, waiting, eating, and paying with an easy and convenient . So, prima serve customers is a must in any shape your business.
When we serve customers, make sure they get the product or the benefits they need, make sure they can deal with the process or an easy and convenient, and make sure they get the hospitality and assistance while interacting with you or your employees. If you can make sure all three of the above, customers will certainly get satisfaction and encouraged to be loyal or faithful to your customers.
In addition to effectively market and excellent customer service, you also have to manage your business finances well. Make sure you always have a record or evidence related to the money in and out. Also make sure you have the discipline and a good way to control the flow of money carefully, lest there is a leak holes.
Do not forget, separate business finances with personal finances or family. Avoid the use of business money for personal gain, except an amount of money that did you take as your salary.
You can not do your own business without the help of others. Make sure you are supported by people who have integrity and honesty, which stresses the importance of customer attitudes and teamwork, as well as having good knowledge and skills. Wake up mutual trust and communication between you and all the employees, and encourage the emergence of ideas for improving your business. Appreciate the people who help you financially and psychologically. Just to thank you and pat on the shoulder of employees that you provide can be very mean to build a positive attitude of your employees. Aim and encourage your people to continue to grow in line with the growth of your business.