A product that has successfully produced usually require the services of distribution to market. The products have obtained are not able to find their own customers. Therefore, it needs the right marketing strategy for a successful product marketed on the market.
One marketing strategy that is being rapidly adopted today is a way to do promotion. The success of a marketing factor is determined from how promotions are made. If the promotion is done by the right target, it will generate significant sales. Especially at this time with the existence of such rapid technological development, promotion has become a powerful weapon and reincarnate that can be done in a more modern.
One of the benchmarks the success of the promotion of a product is if the product can be known more closely by consumers about how its superiority, how to get it, and an extremely important factor, namely whether the product has a competitive price. As more fully the role of promotion are :
1. Inform the general public about the existence of the goods or new products or services that have been launched.
2. Tells about the quality and value more than the product itself.
3. Inform and disseminate the benefits that would be obtained if using a product or service being offered.
Carry out targeted promotions with the obligations that must be done by a company. The promotion should be tailored to the circumstances of the company. Such as circumstances and factors to be considered is the budget that is owned by the company. If the budget is limited then one alternative solution that can be done is to determine the appropriate promotional methods with maximum results with budget adjustments that have been owned.
Changing business climate in the world is today will increasingly move very fast and dynamic. And all changes are usually related to each other between one part with another part. Therefore, the marketing methods should also be made by way of modernization and always done any time. Marketing strategies are so important in determining the success of a company’s product sales generally and particularly in the field of marketing. Marketing strategies, should also give a fairly clear picture and have a clear direction in order to use every opportunity and proper guidance on several opportunities target market to be targeted.
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