Market segmentation is a method of how to look creatively market. We need to creatively identify and exploit opportunities that arise in the market.

Market segmentation is important in the business and marketing. Although we should not slicing the market too small, market segmentation remains a matter that must be learned in building the business. The role of segmentation in marketing:

1. Allows us to better focus going into the market as our company’s competitive advantage.
2. Getting input on the competition map and our position in the market.
Is the basis for us to prepare our next marketing strategy.
3. Key factors to beat competitors to market from the point of view is unique and different way.

The ways of looking at a market :

Static attribute segmentation. Way of looking at the market based on geographic and demographic. Geographic means we look at the market by regions (countries, regions, provinces, cities). Demographic means we see the market based on gender, age, occupation, religion, and education.

Dynamic attribute segmentation. Way of looking at the market based on dynamic properties that reflect the character of the customer. This view market segmentation based on psychographic and behavioral. Psychographic covering lifestyle, personality. The behavior of attitudes, usage, and customer response to the product.
More information about the demographic, psychographic and niche markets:

Demographics. These statistics refer to population, including income, average age, and education. If according to Herman, demography is included in the Static Attribute Segmentation, or way of looking at the market based on geographic and demographic. Geographic means we look at the market by regions (countries, regions, provinces, cities). While the demographic means we see the market based on gender, age, occupation, religion and education.

Psychographic. Psychographic is to use demographic and preference in determining the behavior of certain segments of a population. Examines psychographic lifestyle such as where they vacation, where they shop, how they spend the extra money, what sports they watch, and much more. If according to Herman (again), including the Dynamic Attribute psychographic segmentation, or way of looking at the market based on dynamic properties that reflect the character of the customer. This view market segmentation based on psychographic and behavioral. Psychographic include lifestyle or personality, as I mentioned above. The behavior of attitudes, usage and customer response to the product.

Niche market. There is a small segment of the population that have similar characteristics, interests, shopping habits and so forth.

Incoming search terms:

• psychographic characters market mapping